{"id":21068,"date":"2014-02-12T20:07:26","date_gmt":"2014-02-12T23:07:26","guid":{"rendered":"http:\/\/www.casacivil.ce.gov.br\/2014\/02\/12\/turismo-no-ceara-ganha-maior-projecao-internacional-em-2014\/"},"modified":"2014-02-12T20:07:26","modified_gmt":"2014-02-12T23:07:26","slug":"turismo-no-ceara-ganha-maior-projecao-internacional-em-2014","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/casacivil\/2014\/02\/12\/turismo-no-ceara-ganha-maior-projecao-internacional-em-2014\/","title":{"rendered":"Turismo no Cear\u00e1 ganha maior proje\u00e7\u00e3o internacional em 2014"},"content":{"rendered":"

Ao longo deste ano, o Governo do Estado do Cear\u00e1, via Secretaria do Turismo (Setur CE), vai intensificar a promo\u00e7\u00e3o do Cear\u00e1 como destino tur\u00edstico, tanto no mercado interno, quanto no internacional. As a\u00e7\u00f5es neste sentido \u2013 participa\u00e7\u00e3o em feiras e eventos, apoio a eventos e \u00e0 anima\u00e7\u00e3o tur\u00edstica, an\u00fancios em revistas e jornais, a\u00e7\u00f5es em aeroportos, an\u00fancios em portais de turismo, encontros comerciais, merchandising, famtours e presstrips \u2013 foram apresentadas nesta quarta-feira (12), durante caf\u00e9 da manh\u00e3 para gestores municipais de turismo, trade e imprensa, no Centro de Eventos do Cear\u00e1 (CEC).<\/p>\n

Para o secret\u00e1rio do Turismo, Bismarck Maia, \u201c2014 ser\u00e1 o ano de consolida\u00e7\u00e3o do Cear\u00e1 como destino internacional\u201d, gra\u00e7as \u00e0 conclus\u00e3o e\/ou andamento de projetos estruturantes que comp\u00f5em a carteira de investimentos da Setur CE, e superam R$ 2 bilh\u00f5es. S\u00e3o eles:\u00a0os aeroportos de Aracati e Jericoacoara; o CEC; o Acquario; duplica\u00e7\u00f5es e constru\u00e7\u00f5es de estradas; restaura\u00e7\u00e3o de patrim\u00f4nio hist\u00f3rico; saneamento b\u00e1sico em praias; capacita\u00e7\u00e3o de 13 mil profissionais, entre outros.<\/p>\n

\u201cDesde 2007, quando o Governador Cid Gomes elegeu o turismo uma prioridade, temos realizado uma ampla qualifica\u00e7\u00e3o de espa\u00e7os e pessoas. Este ano, com uma promo\u00e7\u00e3o maci\u00e7a e a visibilidade que o Estado vai ter com a Copa, vamos consolidar um destino que se preparou como nenhum outro, que fez o seu dever de casa, independente de qualquer grande evento\u201d, explica Bismarck.<\/p>\n

\u00a0
Estruturas de feiras foram apresentadas<\/strong><\/p>\n

Al\u00e9m do detalhamento da estrat\u00e9gia, foi exposto um dos estandes a ser usado em feiras e eventos. Estes seguem uma\u00a0decora\u00e7\u00e3o-padr\u00e3o\u00a0e s\u00e3o ambientados com pain\u00e9is fotogr\u00e1ficos que retratam diferentes regi\u00f5es, peculiaridades (gastronomia, cultura e artesanato), e voca\u00e7\u00f5es (turismo de neg\u00f3cios, esporte e aventura, cient\u00edfico, entre outros) do Estado.<\/p>\n

Para o Brasil, ser\u00e3o usados estandes de 200 m\u00b2 e 100 m\u00b2, dependendo do porte da feira. Nas menores, ser\u00e3o m\u00f3dulos cooperados de 55 m\u00b2 e 18 m\u00b2. A Setur CE tamb\u00e9m vai promover o Estado, at\u00e9 janeiro de 2015, em 14 feiras e 14\u00a0encontros comerciais\u00a0na Europa e nas Am\u00e9ricas do Norte e do Sul, onde ser\u00e3o utilizados estandes de 100 m\u00b2, e m\u00f3dulos de 55 m\u00b2 e 18 m\u00b2.<\/p>\n

\u00a0
Exibi\u00e7\u00e3o na TV, aeroportos e sites<\/strong><\/p>\n

Outra novidade \u00e9\u00a0a\u00a0merchandising\u00a0do Cear\u00e1 no programa Altas Horas, da Rede Globo. Foram gravados\u00a0na\u00a0Praia das Fontes, em Beberibe, quadros a serem exibidos nos dias 8, 15, 22 de fevereiro e 8 de mar\u00e7o. Participaram os artistas cearenses\u00a0Falc\u00e3o, Waldonys, Avi\u00f5es do Forr\u00f3 e Garota Safada.<\/p>\n

As a\u00e7\u00f5es tamb\u00e9m v\u00e3o ganhar a\u00a0Internet: a rede social\u00a0Facebook, o\u00a0site\u00a0de pesquisas\u00a0Google\u00a0e o de compartilhamento de v\u00eddeos\u00a0YouTube\u00a0v\u00e3o exibir an\u00fancios do Cear\u00e1, entre os meses de mar\u00e7o e maio.<\/p>\n

O mesmo ocorrer\u00e1 em\u00a0sites\u00a0especializados, tais como o\u00a0decolar.com,\u00a0o Submarino, o Americanas Viagens\u00a0e o E-destinos. O\u00a0trade\u00a0nacional tamb\u00e9m receber\u00e1 informativos do Estado, por meio de\u00a0email\u00a0marketing.<\/p>\n

No mesmo per\u00edodo, os aeroportos com maior circula\u00e7\u00e3o de passageiros do\u00a0pa\u00eds\u00a0v\u00e3o receber pain\u00e9is publicit\u00e1rios com imagens de atrativos tur\u00edsticos do Cear\u00e1.\u00a0S\u00e3o eles:\u00a0Congonhas e Guarulhos (SP), Santos Dumont e Gale\u00e3o (RJ), Confins (Belo Horizonte, MG), Juscelino Kubistchek (Bras\u00edlia, DF), Afonso Pena (Curitiba, PR), Lu\u00eds Eduardo Magalh\u00e3es (Salvador, BA),\u00a0Marechal Rondon (Cuiab\u00e1, MT), Aeroporto Internacional de Campo Grande (MS), Santa Genoveva (Goi\u00e2nia, GO), Pinto Martins (Fortaleza, CE), Gilberto Freire (Recife, PE) e Augusto Severo (Natal, RN).<\/p>\n

Para al\u00e9m destas feiras e a\u00e7\u00f5es de promo\u00e7\u00e3o na Internet e em locais de grande circula\u00e7\u00e3o, a Setur CE vai apoiar a promo\u00e7\u00e3o do Estado em eventos de potencial tur\u00edstico.<\/p>\n

\u00a0
Mercado internacional em destaque<\/strong><\/p>\n

De janeiro a maio de 2014, o Cear\u00e1 vai ser promovido em quatro eventos internacionais: Fitur (Madri, Espanha), BIT (Mil\u00e3o, It\u00e1lia), BTL (Lisboa, Portugal), e MITT (Moscou, R\u00fassia), al\u00e9m da BNT Mercosul, no estado de Santa Catarina, voltado para\u00a0os\u00a0mercados nacional e da Am\u00e9rica Latina.<\/p>\n

A\u00e7\u00f5es de relacionamento com o\u00a0trade\u00a0e de an\u00fancios em\u00a0site\u00a0especializado (e-dreams) tamb\u00e9m ser\u00e3o realizadas, a exemplo do que vai ocorrer no mercado nacional. Um dos objetivos \u00e9 captar turistas estrangeiros de pa\u00edses que jogam em Fortaleza durante a Copa do Mundo, tais como M\u00e9xico e Espanha.<\/p>\n

V\u00e3o ser realizados\u00a0encontros comerciais\u00a0voltados para operadores de viagens e jornalistas especializados em 14 pa\u00edses estrat\u00e9gicos – Fran\u00e7a, Estados Unidos, M\u00e9xico, Argentina, Chile, Uruguai, Portugal, Espanha, It\u00e1lia, R\u00fassia, Alemanha, Dinamarca, Noruega e Pol\u00f4nia.
Al\u00e9m disto, de maio a julho, haver\u00e1 a\u00e7\u00f5es de p\u00fablico direto em \u00e1reas de embarque e desembarque de grandes aeroportos da Europa (Frankfurt, Madri, Paris, Roma, Moscou e Vars\u00f3via). Estes locais v\u00e3o receber pain\u00e9is iluminados com propagandas do Cear\u00e1.<\/p>\n

Em Portugal, devido ao voo direto e com seis frequ\u00eancias semanais da TAP, a promo\u00e7\u00e3o ser\u00e1 mais incisiva: o aeroporto de Lisboa receber\u00e1 as pe\u00e7as por mais tempo (entre maio e outubro); haver\u00e1 a\u00e7\u00f5es do mesmo tipo em shoppings centers; t\u00e1xis v\u00e3o receber adesivagem lateral (conhecida como taxidoor), e publica\u00e7\u00f5es sobre variedades – revistas\u00a0S\u00e1bado\u00a0e\u00a0Caras, e Jornal Correio da Manh\u00e3- v\u00e3o veicular an\u00fancios de uma p\u00e1gina no m\u00eas de mar\u00e7o.<\/p>\n

Tamb\u00e9m haver\u00e1 parcerias para divulga\u00e7\u00e3o do Estado nos voos (aeronaves e publica\u00e7\u00f5es) das companhias com voos internacionais regulares \u2013TAP, TAM e GOL. As duas \u00faltimas v\u00e3o iniciar, em abril e maio,\u00a0voos para Miami (Estados Unidos) e Buenos Aires (Argentina), respectivamente.O aeroporto da capital argentina vai abrigar pain\u00e9is publicit\u00e1rios entre maio e outubro.<\/p>\n

\u00a0<\/p>\n

CALEND\u00c1RIO DE ENCONTROS COMERCIAIS <\/strong><\/span><\/span><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

CIDADE<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

LOCAL<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

DATA<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

PARCERIA TAP<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Madri, Espanha<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Villa Real<\/span><\/span><\/p>\n<\/td>\n

\n

25\/03<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Paris, Fran\u00e7a<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Radissom SAS Ambassator<\/span><\/span><\/p>\n<\/td>\n

\n

27\/03<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mil\u00e3o, It\u00e1lia<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel MeridienGallia<\/span><\/span><\/p>\n<\/td>\n

\n

1\u00b0\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Frankfurt, Alemanha<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Intercontinental<\/span><\/span><\/p>\n<\/td>\n

\n

03\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Moscou, R\u00fassia<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Hilton Leningradskaya<\/span><\/span><\/p>\n<\/td>\n

\n

08\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Vars\u00f3via, Pol\u00f4nia<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel HyattRegencyWarsaw<\/span><\/span><\/p>\n<\/td>\n

\n

10\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Helsinque, Finl\u00e2ndia<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Radisson SAS Plaza<\/span><\/span><\/p>\n<\/td>\n

\n

15\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Oslo, Noruega<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Continental<\/span><\/span><\/p>\n<\/td>\n

\n

17\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Lisboa, Portugal<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Myriadby Sana<\/span><\/span><\/p>\n<\/td>\n

\n

22\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n<\/tr>\n
\n

PARCERIAS COM OUTRAS COMPANHIAS A\u00c9REAS<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

New York, Estados Unidos<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Conrad<\/span><\/span><\/p>\n<\/td>\n

\n

29\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Cidade do M\u00e9xico, M\u00e9xico<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Four Seasons M\u00e9xico City<\/span><\/span><\/p>\n<\/td>\n

\n

15\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Santiago, Chile<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Grand Hyatt Santiago<\/span><\/span><\/p>\n<\/td>\n

\n

06\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Buenos Aires, Argentina<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel FourSeasons Buenos Aires<\/span><\/span><\/p>\n<\/td>\n

\n

08\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Montevid\u00e9u, Uruguai<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Hotel Palacio<\/span><\/span><\/p>\n<\/td>\n

\n

13\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

CALEND\u00c1RIO DE EVENTOS NACIONAIS<\/strong><\/span><\/span><\/p>\n\n\n\n<\/colgroup>\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

EVENTO<\/strong><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

LOCAL<\/strong><\/span><\/span><\/span><\/p>\n<\/td>\n

\n

PER\u00cdODO<\/strong><\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Workshop CVC<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

S\u00e3o Paulo \u2013 SP<\/span><\/span><\/p>\n<\/td>\n

\n

19 e 20\/03<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

BNTM<\/strong><\/i><\/span><\/span>\u00a0(festa de encerramento com participa\u00e7\u00e3o de Waldonys e Sam Alves)<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Recife \u2013 PE<\/span><\/span><\/p>\n<\/td>\n

\n

27 a 30\/03<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Centro-Oeste Tur<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Goi\u00e2nia \u2013 GO<\/span><\/span><\/p>\n<\/td>\n

\n

11\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Braztoa\/WTM<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

S\u00e3o Paulo \u2013 SP<\/span><\/span><\/p>\n<\/td>\n

\n

23 a 25\/04<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Travel Week<\/strong><\/i><\/span><\/span><\/p>\n<\/td>\n

\n

S\u00e3o Paulo \u2013 SP<\/span><\/span><\/p>\n<\/td>\n

\n

06 a 09\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Aviestur<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

S\u00e3o Paulo \u2013 SP<\/span><\/span><\/p>\n<\/td>\n

\n

16 a 17\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

BNT<\/strong><\/i><\/span><\/span><\/p>\n<\/td>\n

\n

Cambori\u00fa – SC<\/span><\/span><\/p>\n<\/td>\n

\n

23 e 24\/05<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

ABAV<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

S\u00e3o Paulo \u2013 SP<\/span><\/span><\/p>\n<\/td>\n

\n

24 a 28\/09<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Festival de Turismo de Gramado<\/strong><\/i><\/span><\/span><\/p>\n<\/td>\n

\n

Rio Grande do Sul<\/span><\/span><\/p>\n<\/td>\n

\n

06 a 09\/11<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Sal\u00e3o do Turismo*<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

S\u00e3o Paulo \u2013 SP<\/span><\/span><\/p>\n<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*evento paralelo \u00e0 ABAV<\/strong><\/i><\/span><\/span><\/p>\n

\u00a0<\/p>\n

CALEND\u00c1RIO DE EVENTOS INTERNACIONAIS<\/strong><\/span><\/span><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

EVENTO<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

LOCAL<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

PER\u00cdODO<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

BIT<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Mil\u00e3o, It\u00e1lia<\/span><\/span><\/p>\n<\/td>\n

\n

13 a 15\/02<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

BTL<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Lisboa, Portugal<\/span><\/span><\/p>\n<\/td>\n

\n

12 a 16\/03<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

MITT<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Moscou, R\u00fassia<\/span><\/span><\/p>\n<\/td>\n

\n

19 a 22\/03<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Fita<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Cidade do M\u00e9xico, M\u00e9xico<\/span><\/span><\/p>\n<\/td>\n

\n

04 a 07\/09<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Leisure Fair<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Moscou, R\u00fassia<\/span><\/span><\/p>\n<\/td>\n

\n

07 a 12\/09<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

VTN*<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Montevid\u00e9u,<\/span><\/span><\/span>Uruguai<\/span><\/span><\/p>\n<\/td>\n

\n

Setembro<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Workshop TUI*<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Londres, Inglaterra<\/span><\/span><\/p>\n<\/td>\n

\n

Setembro<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Top Resa<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Paris, Fran\u00e7a<\/span><\/span><\/p>\n<\/td>\n

\n

23 a 26\/09<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TTG<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Rimini, It\u00e1lia<\/span><\/span><\/p>\n<\/td>\n

\n

09 e 10\/10<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

FITPAR<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Assun\u00e7\u00e3o, Paraguai<\/span><\/span><\/p>\n<\/td>\n

\n

10 a 12\/10<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

FIT<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Buenos Aires, Argentina<\/span><\/span><\/p>\n<\/td>\n

\n

01 a 04\/11<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

WTM<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Londres, Inglaterra<\/span><\/span><\/p>\n<\/td>\n

\n

03 a 06\/11<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

EIBTM<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Barcelona, Espanha<\/span><\/span><\/p>\n<\/td>\n

\n

18 a 20\/11<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

TT Warsaw**<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Vars\u00f3via, Pol\u00f4nia<\/span><\/span><\/p>\n<\/td>\n

\n

Novembro de 2014<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Fitur**<\/strong><\/span><\/span><\/p>\n<\/td>\n

\n

Madri, Espanha<\/span><\/span><\/p>\n<\/td>\n

\n

Janeiro de 2015<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

**evento sem data definida<\/strong><\/i><\/span><\/span><\/p>\n

\u00a0<\/strong><\/i><\/span><\/span><\/p>\n

<\/strong><\/i><\/span><\/span><\/p>\n

12.02.2014<\/p>\n

<\/strong><\/i><\/span><\/span><\/p>\n

Assessoria de Comunica\u00e7\u00e3o da Setur CE
Carmen In\u00eas Walraven \/ Tunay Peixoto
+55 85 9947.7234\/3101.4661<\/p>\n

<\/strong><\/i><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ao longo deste ano, o Governo do Estado do Cear\u00e1, via Secretaria do Turismo (Setur CE), vai intensificar a promo\u00e7\u00e3o do Cear\u00e1 como destino tur\u00edstico, tanto no mercado interno, quanto no internacional. 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