{"id":22627,"date":"2015-04-02T09:12:41","date_gmt":"2015-04-02T12:12:41","guid":{"rendered":"http:\/\/www.casacivil.ce.gov.br\/2015\/04\/02\/ceara-deve-receber-57-mil-turistas-na-semana-santa\/"},"modified":"2015-04-02T09:12:41","modified_gmt":"2015-04-02T12:12:41","slug":"ceara-deve-receber-57-mil-turistas-na-semana-santa","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/casacivil\/2015\/04\/02\/ceara-deve-receber-57-mil-turistas-na-semana-santa\/","title":{"rendered":"Cear\u00e1 deve receber 57 mil turistas na Semana Santa"},"content":{"rendered":"\n\n\n
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Cerca de 57 mil turistas devem chegar ao Cear\u00e1 via Fortaleza no feriad\u00e3o da Semana Santa. O n\u00famero representa um crescimento de 5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, quando o Estado recebeu 53.990 visitantes. A estimativa \u00e9 do Departamento de Estudos e Pesquisas da Secretaria do Turismo do Cear\u00e1 (Setur). Para a economia estadual, a Setur prev\u00ea um impacto de R$ 64,6 milh\u00f5es de receita direta, o que deve resultar em R$ 113,1 milh\u00f5es de renda gerada na cadeia produtiva do turismo.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Semana Santa 2015<\/span><\/strong><\/span><\/p>\n

Agregados do Turismo no Cear\u00e1 via Fortaleza \u2013 Per\u00edodo 02 a 06 de abril de 2015<\/span><\/strong><\/span><\/p>\n

\u00a0<\/span><\/strong><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\n

Agregados Tur\u00edsticos<\/span><\/span><\/strong><\/p>\n<\/td>\n

\n

Semana Santa<\/span><\/span><\/strong><\/p>\n<\/td>\n

\n

var
(%)<\/span><\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

2014<\/span><\/span><\/strong><\/p>\n<\/td>\n

\n

2015<\/span><\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

. Taxa de Ocupa\u00e7\u00e3o Hoteleira (%)<\/span><\/span><\/p>\n<\/td>\n

\n

75,20<\/span><\/span><\/p>\n<\/td>\n

\n

77,00<\/span><\/span><\/p>\n<\/td>\n

\n

2,4<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

. Demanda Hoteleira (Fortaleza)<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0 29.587<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0 30.841<\/span><\/span><\/p>\n<\/td>\n

\n

4,2<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

. Demanda Tur\u00edstica via Fortaleza<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0 53.990<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0 56.694<\/span><\/span><\/p>\n<\/td>\n

\n

5,0<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

. Gasto Percapita (R$)<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0 1.039,02<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0 1.140,00<\/span><\/span><\/p>\n<\/td>\n

\n

9,7<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

. Oferta Hoteleira (UHs)<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0 10.754<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0 11.162<\/span><\/span><\/p>\n<\/td>\n

\n

3,8<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

. Receita Tur\u00edstica (R$ milh\u00f5es)<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 56,1<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 64,6<\/span><\/span><\/p>\n<\/td>\n

\n

15,2<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

. Renda Gerada (R$ milh\u00f5es)<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 98,2<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 113,1<\/span><\/span><\/p>\n<\/td>\n

\n

15,2<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nota: a) Per\u00edodo estimado (2 a 6 de abril de 2015); b)Receita Tur\u00edstica obtida pelo produto entre demanda tur\u00edstica e o gasto percapita; e c) Renda gerada obtida pelo produto entre a receita tur\u00edstica e o multiplicador dos gastos tur\u00edsticos no valor de 1,75.<\/span><\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n

Do total de visitantes, 30.841 devem utilizar os hot\u00e9is de Fortaleza e permanecer na Capital. A ocupa\u00e7\u00e3o da rede hoteleira da Capital deve atingir 77%, distribu\u00edda em hot\u00e9is (79,2%), seguida por flats (77%), pousadas (65,5%) e albergues (62,9%). O local com maior ocupa\u00e7\u00e3o hoteleira foi Guaramiranga, que lidera o ranking com 88,5%. A cidade serrana \u00e9 seguida por Canoa Quebrada (85%), Jericoacoara (79,3%), Camocim (71,9%), Praia das Fontes\/Morro Branco (68,9%) e Cumbuco (66,3%).<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Para o coordenador de Estudos e Pesquisas da Setur, Jos\u00e9 Valdo Mesquita, esses n\u00fameros s\u00e3o reflexo de um trabalho constante de promo\u00e7\u00e3o do destino Cear\u00e1 nos mercados priorit\u00e1rios, nacionais e internacionais. Al\u00e9m disso, ele aponta a alta valoriza\u00e7\u00e3o do d\u00f3lar como um dos fatores da procura pelo Estado. “O d\u00f3lar alto faz com que menos brasileiros viajem para fora do pa\u00eds. Ao mesmo tempo \u00e9 fator atrativo para o fluxo de estrangeiros”, destaca Mesquita.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Taxa de Ocupa\u00e7\u00e3o Hoteleira de Fortaleza e principais destinos<\/span><\/strong><\/span><\/p>\n

\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Categoria<\/span><\/span><\/strong><\/p>\n<\/td>\n

\n

(%)<\/span><\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Fortaleza (m\u00e9dia)<\/span><\/span><\/strong><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0 77,00<\/span><\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Hot\u00e9is<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 79,27<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Pousadas<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 65,58<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Flats<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 77,07<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Albergues<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 62,98<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Principais Destinos<\/span><\/span><\/strong><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0 75,55<\/span><\/span><\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Canoa Quebrada<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 85,00<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Cumbuco<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 66,30<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Jijoca de Jericoacoara<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 79,36<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Porto das Dunas\/Prainha<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 68,78<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Praia das Fontes\/Morro Branco<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 68,93<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Camocim<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 71,94<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

\u00a0. Guaramiranga<\/span><\/span><\/p>\n<\/td>\n

\n

\u00a0\u00a0\u00a0\u00a0 88,53<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Fonte: SETUR\/CE: Pesquisa direta (Posi\u00e7\u00e3o em 31\/3\/2015)\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/span><\/p>\n

<\/span><\/div>\n

\u00a0<\/div>\n

<\/span> <\/p>\n
\n

02.04.2015<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Assessoria de Comunica\u00e7\u00e3o da Secretaria do Turismo do Cear\u00e1 (Setur)<\/span>
Yanna Guimar\u00e3es<\/span>
(85) 3195.0211 \/ 9921.1282<\/span>
<\/a>yanna.guimaraes@setur.ce.gov.br<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Giselle Dutra<\/span>
Gestora de C\u00e9lula\/Secretarias<\/span>
(85) 9922.2712 \/ (85) 8801.2382<\/span><\/p>\n

Coordenadoria de Imprensa do Governo do Estado – Casa Civil<\/span>
<\/a><\/a>comunicacao@casacivil.ce.gov.br<\/a>\u00a0
(85) 3466.4898<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Cerca de 57 mil turistas devem chegar ao Cear\u00e1 via Fortaleza no feriad\u00e3o da Semana Santa. O n\u00famero representa um crescimento de 5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, quando o Estado recebeu 53.990 visitantes. A estimativa \u00e9 do Departamento de Estudos e Pesquisas da Secretaria do Turismo do Cear\u00e1 (Setur). Para a […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-22627","post","type-post","status-publish","format-standard","hentry","category-lista-de-noticias"],"acf":[],"yoast_head":"\nCear\u00e1 deve receber 57 mil turistas na Semana Santa - CASACIVIL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ce.gov.br\/casacivil\/2015\/04\/02\/ceara-deve-receber-57-mil-turistas-na-semana-santa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cear\u00e1 deve receber 57 mil turistas na Semana Santa - CASACIVIL\" \/>\n<meta property=\"og:description\" content=\"Cerca de 57 mil turistas devem chegar ao Cear\u00e1 via Fortaleza no feriad\u00e3o da Semana Santa. O n\u00famero representa um crescimento de 5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, quando o Estado recebeu 53.990 visitantes. A estimativa \u00e9 do Departamento de Estudos e Pesquisas da Secretaria do Turismo do Cear\u00e1 (Setur). 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O n\u00famero representa um crescimento de 5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, quando o Estado recebeu 53.990 visitantes. A estimativa \u00e9 do Departamento de Estudos e Pesquisas da Secretaria do Turismo do Cear\u00e1 (Setur). 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