{"id":3519,"date":"2012-06-22T15:52:00","date_gmt":"2012-06-22T18:52:00","guid":{"rendered":"http:\/\/www.etice.ce.gov.br\/2012\/06\/22\/internet-ja-e-segunda-midia-em-receita-publicitaria-no-brasil\/"},"modified":"2012-06-22T15:52:00","modified_gmt":"2012-06-22T18:52:00","slug":"internet-ja-e-segunda-midia-em-receita-publicitaria-no-brasil","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/etice\/2012\/06\/22\/internet-ja-e-segunda-midia-em-receita-publicitaria-no-brasil\/","title":{"rendered":"Internet j\u00e1 \u00e9 segunda m\u00eddia em receita publicit\u00e1ria no Brasil"},"content":{"rendered":"<p>\u00a0<\/p>\n<p class=\"documentDescription\" style=\"font-family: Arial; margin: 0em 0em 0.5em; line-height: 1.5em; font-weight: bold; color: #000000;\"><span id=\"parent-fieldname-description\">A internet superou os jornais no primeiro trimestre deste ano e se tornou a segunda m\u00eddia com maior receita publicit\u00e1ria no Brasil, de acordo com um relat\u00f3rio divulgado pelo Interactive Advertising Bureau (IAB Brasil)<\/span><\/p>\n<div id=\"parent-fieldname-text\" class=\"plain\" style=\"font-family: Arial; color: #000000; line-height: normal;\">\n<p style=\"margin: 0px 0px 0.75em; line-height: 14px;\">No total, a web ficou com 11,98% da fatia total da publicidade entre janeiro e mar\u00e7o, sendo que a receita com an\u00fancios exibidos em m\u00eddias online (display) e ferramentas de buscas totalizou R$ 840 milh\u00f5es. A maior parte ainda \u00e9 proveniente das ferramentas de buscas, que responderam por R$ 512 milh\u00f5es do total, enquanto os displays foram respons\u00e1veis ples R$ 330 milh\u00f5es restantes.<\/p>\n<p style=\"margin: 0px 0px 0.75em; line-height: 14px;\">Segundo o estudo, a internet fechou 2011 com faturamento de R$ 3,33 bilh\u00f5es \u2013 crescimento de 37,3% em rela\u00e7\u00e3o a 2010. Destes total, US$ 1,45 bilh\u00e3o foram provenientes de publicidade display enquanto outros US$ 1,88 bilh\u00e3o foram de ferramentas de busca, crescimento de 19,24% e 55%, respectivamente.<\/p>\n<p style=\"margin: 0px 0px 0.75em; line-height: 14px;\">A TV aberta liderou o ranking em 2011 com 59,4% de participa\u00e7\u00e3o de mercado. Os jornais aparecerem na segunda posi\u00e7\u00e3o, com 11,1% de market share, seguido da internet, com 11%, e das revistas com 6,7%. Considerando apenas a m\u00eddia display, a participa\u00e7\u00e3o da web em 2011 cai para 5,11%. &#8220;O IAB estima que o mercado brasileiro de publicidade na internet fechar\u00e1 o ano com participa\u00e7\u00e3o de 13,7%, e o primeiro trimestre s\u00f3 confirma a nossa proje\u00e7\u00e3o\u201d, ressalta o diretor executivo do IAB Brasil, Ari Meneghini. A entidade estima que o mercado deva movimentar R$ 4,65 bilh\u00f5es neste ano.<\/p>\n<p style=\"margin: 0px 0px 0.75em; line-height: 14px;\">\u00a0<\/p>\n<p style=\"margin: 0px 0px 0.75em; line-height: 14px;\">Fonte: (Teletime)<\/p>\n<\/p><\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 A internet superou os jornais no primeiro trimestre deste ano e se tornou a segunda m\u00eddia com maior receita publicit\u00e1ria no Brasil, de acordo com um relat\u00f3rio divulgado pelo Interactive Advertising Bureau (IAB Brasil) No total, a web ficou com 11,98% da fatia total da publicidade entre janeiro e mar\u00e7o, sendo que a receita [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-3519","post","type-post","status-publish","format-standard","hentry","category-lista-de-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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