{"id":490,"date":"2015-02-05T19:51:00","date_gmt":"2015-02-05T22:51:00","guid":{"rendered":"http:\/\/ww16.ce.gov.br\/sde\/2015\/02\/05\/secretaria-visita-fabricas-em-horizonte\/"},"modified":"2015-02-05T19:51:00","modified_gmt":"2015-02-05T22:51:00","slug":"secretaria-visita-fabricas-em-horizonte","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/sde\/2015\/02\/05\/secretaria-visita-fabricas-em-horizonte\/","title":{"rendered":"Secret\u00e1ria visita f\u00e1bricas em Horizonte"},"content":{"rendered":"<p><strong>Nicolle Barbosa, acompanhada de comitiva, esteve na Vulcabras e na Troller<\/strong><\/p>\n<p>A secret&aacute;ria de Desenvolvimento Econ&ocirc;mico do Estado, Nicolle Barbosa, visitou f&aacute;bricas Vulcabras e Troller, em Horizonte, na Regi&atilde;o Metropolitana de Fortaleza. A iniciativa tem o objetivo de construir um ambiente de neg&oacute;cios mais competitivo no Estado e mais pr&oacute;ximo do empresariado. A secret&aacute;ria foi acompanhada do vice-presidente da Federa&ccedil;&atilde;o das Ind&uacute;strias do Estado do Cear&aacute; (FIEC), H&eacute;lio Perdig&atilde;o;do prefeito do Munic&iacute;pio, Manoel Gomes de Farias Neto, o Nezinho; do presidente do Instituto Centro de Ensino Tecnol&oacute;gico (CENTEC), Francisco Ferrer Bezerra: da vice-prefeita Vania Dura; do secret&aacute;rio de Desenvolvimento Econ&ocirc;mico do Munic&iacute;pio, D&aacute;rio Rodrigues, e de t&eacute;cnicos da ADECE.<\/p>\n<p>Na Vulcabras, a comitiva foi recebida pelo diretor da f&aacute;brica, Fl&aacute;vio Bento; pelos gerentes da Controladoria, Manoel Dami&atilde;o da Silveira Neto; e Industrial, Wilson Geraldo Guarnieri. A diretoria fez apresenta&ccedil;&atilde;o sobre a empresa e, em seguida, a secret&aacute;ria conheceu todo o processo de fabrica&ccedil;&atilde;o dos produtos.<\/p>\n<p><strong>Troller<\/strong><\/p>\n<p>Na Troller, a secret&aacute;ria conheceu a nova f&aacute;brica, reinaugurada em julho de 2014, e o processo de fabrica&ccedil;&atilde;o do Troller T4. Na ocasi&atilde;o, a diretoria da Ford no Cear&aacute; informou que vende 250 unidades ao m&ecirc;s, n&uacute;mero cerca de 2,5 vezes maior que o modelo anterior. A marca considera que seu jipe, detentor de 85% do segmento, n&atilde;o tem concorrentes diretos, sendo o Jeep Wrangler seu oponente mais pr&oacute;ximo.<\/p>\n<p>Segundo a Troller, a taxa de fidelidade de seus compradores beira 50%, n&uacute;mero dos mais altos por conta da marca produzir apenas um ve&iacute;culo. O jipe &eacute; vendido como o terceiro carro de compradores(maioria esmagadora formada por homens) e j&aacute; teve mais de 15 mil unidades vendidas desde 2006.<\/p>\n<p>Assessoria de Imprensa<\/p>\n<p>Suzete Nocrato<\/p>\n<p>85 &#8211; 8212.7634<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicolle Barbosa, acompanhada de comitiva, esteve na Vulcabras e na Troller A secret&aacute;ria de Desenvolvimento Econ&ocirc;mico do Estado, Nicolle Barbosa, visitou f&aacute;bricas Vulcabras e Troller, em Horizonte, na Regi&atilde;o Metropolitana de Fortaleza. A iniciativa tem o objetivo de construir um ambiente de neg&oacute;cios mais competitivo no Estado e mais pr&oacute;ximo do empresariado. A secret&aacute;ria foi [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[468],"tags":[],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lista-de-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secret\u00e1ria visita f\u00e1bricas em Horizonte - Secretaria do Desenvolvimento Econ\u00f4mico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ww16.ce.gov.br\/sde\/2015\/02\/05\/secretaria-visita-fabricas-em-horizonte\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secret\u00e1ria visita f\u00e1bricas em Horizonte - Secretaria do Desenvolvimento Econ\u00f4mico\" \/>\n<meta property=\"og:description\" content=\"Nicolle Barbosa, acompanhada de comitiva, esteve na Vulcabras e na Troller A secret&aacute;ria de Desenvolvimento Econ&ocirc;mico do Estado, Nicolle Barbosa, visitou f&aacute;bricas Vulcabras e Troller, em Horizonte, na Regi&atilde;o Metropolitana de Fortaleza. 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