{"id":12106,"date":"2020-07-16T11:04:18","date_gmt":"2020-07-16T14:04:18","guid":{"rendered":"http:\/\/ww16.ce.gov.br\/secult\/?p=12106"},"modified":"2020-07-16T11:04:18","modified_gmt":"2020-07-16T14:04:18","slug":"exposicao-vitrine-do-designer-yuri-leonardo-estreia-nesta-sexta-17-na-programacao-online-do-cineteatro-sao-luiz","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/secult\/2020\/07\/16\/exposicao-vitrine-do-designer-yuri-leonardo-estreia-nesta-sexta-17-na-programacao-online-do-cineteatro-sao-luiz\/","title":{"rendered":"Exposi\u00e7\u00e3o \u201cVitrine\u201d do designer Yuri Leonardo estreia nesta sexta (17)   na programa\u00e7\u00e3o online do Cineteatro S\u00e3o Luiz"},"content":{"rendered":"<div class=\"gs\">\n<div class=\"\">\n<div id=\":v4\" class=\"ii gt\">\n<div id=\":v3\" class=\"a3s aXjCH \">\n<div dir=\"ltr\">\n<div class=\"gmail_default\">\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-12107\" src=\"https:\/\/ww16.ce.gov.br\/secult\/wp-content\/uploads\/sites\/83\/2020\/07\/8447347c-fcda-473f-bd86-7594c2e33820-600x600.jpeg\" alt=\"\" width=\"331\" height=\"331\" srcset=\"https:\/\/www.ce.gov.br\/secult\/wp-content\/uploads\/sites\/83\/2020\/07\/8447347c-fcda-473f-bd86-7594c2e33820-600x600.jpeg 600w, https:\/\/www.ce.gov.br\/secult\/wp-content\/uploads\/sites\/83\/2020\/07\/8447347c-fcda-473f-bd86-7594c2e33820-768x768.jpeg 768w, https:\/\/www.ce.gov.br\/secult\/wp-content\/uploads\/sites\/83\/2020\/07\/8447347c-fcda-473f-bd86-7594c2e33820.jpeg 1080w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/p>\n<p dir=\"ltr\">&#8220;Vitrine&#8221; \u00e9 uma sele\u00e7\u00e3o da produ\u00e7\u00e3o gr\u00e1fica das atra\u00e7\u00f5es do Cineteatro S\u00e3o Luiz elaborada pelo designer cearense Yuri Leonardo no per\u00edodo de 2017 a 2019. As pe\u00e7as tiveram veicula\u00e7\u00e3o nas m\u00eddias digitais, mas tamb\u00e9m na vitrine f\u00edsica do S\u00e3o Luiz, localizada no n\u00famero 500 da Rua Major Facundo. A exposi\u00e7\u00e3o estreia nesta sexta-feira (17), \u00e0s 18h, pelo site do equipamento da Secretaria da Cultura do Estado do Cear\u00e1 (Secult): <a href=\"https:\/\/www.cineteatrosaoluiz.com.br\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.cineteatrosaoluiz.com.br&amp;source=gmail&amp;ust=1594994462396000&amp;usg=AFQjCNG5zG-899pGOKPpKOTcY1q-qYJFbg\">www.cineteatrosaoluiz.com.br<\/a>.<\/p>\n<p dir=\"ltr\">\u201cVitrine\u201d foi projetada para que o p\u00fablico conhe\u00e7a os meandros do processo criativo das produ\u00e7\u00f5es gr\u00e1ficas do Cineteatro, como a constru\u00e7\u00e3o detalhada de releituras e remixes, al\u00e9m de abordagens alternativas a discursos visuais hegem\u00f4nicos presentes no establishment visual do s\u00e9culo XX. Al\u00e9m disso, \u00e9 uma oportunidade para que o p\u00fablico rememore alguns dos eventos da hist\u00f3ria recente do agora Cineteatro.<\/p>\n<p dir=\"ltr\">&#8220;Eu cresci consumindo produtos culturais que s\u00e3o reapropria\u00e7\u00f5es de coisas de outros lugares, mas num uso muito particular. Sempre acreditei muito na for\u00e7a da jun\u00e7\u00e3o de coisas boas, alguma boa solu\u00e7\u00e3o ou frui\u00e7\u00e3o para o seu pr\u00f3prio contexto, para um contexto local. Praticamente tudo na nossa cultura \u00e9 fruto desse ponto de converg\u00eancia e mistura, onde sobressai a nossa marca, que \u00e9 aquilo que diz respeito sobre um uso local ou por que aquela mem\u00f3ria importa para nossa comunidade&#8221;, explica Yuri Leonardo em refer\u00eancia ao uso de elementos visuais inspirados em manifesta\u00e7\u00f5es culturais locais e nacional e na releitura de obras e movimentos da cultura pop internacional.<\/p>\n<p dir=\"ltr\">Com as restri\u00e7\u00f5es contratuais no uso de imagens para divulga\u00e7\u00f5es de filmes neste remanescente cinema de rua, foi preciso pensar e criar cada detalhe dos cartazes para as divulga\u00e7\u00f5es: &#8220;Observando movimentos como a Era Dourada dos p\u00f4steres poloneses, nas d\u00e9cada de 1950 e 1960, ou os p\u00f4steres de cinema pintados \u00e0 m\u00e3o em lugares como Gana ou na Nollywood nigeriana, foi que me dei conta que a &#8216;gra\u00e7a&#8217; \u00e9 justamente tentar imprimir um pouco da pr\u00f3pria aldeia, desse hiperlocal, no an\u00fancio de uma obra supostamente universal ou de uma monstruosa cultura pop hegem\u00f4nica, como \u00e9 o mainstream do cinema estadunidense. Al\u00e9m do deslocamento para um contexto mais pr\u00f3ximo do espectador, voc\u00ea oferta oportunidade para que pessoas que ainda n\u00e3o conhecem aquela obra possam observ\u00e1-la sob outro \u00e2ngulo, favorecendo novas conex\u00f5es, formas outras de significado.&#8221;. Yuri ainda complementa: &#8220;Quando se d\u00e1 \u00e0s coisas as cores e formas do seu cotidiano, a rela\u00e7\u00e3o toma outro peso, outro afeto, porque voc\u00ea finalmente compreende, vive aquilo na pele. \u00c9 um caminho sem volta.&#8221;.<\/p>\n<p dir=\"ltr\">Yuri Leonardo \u00e9 designer do Cineteatro S\u00e3o Luiz h\u00e1 tr\u00eas anos e tem experi\u00eancia de mais de uma d\u00e9cada em design, com viv\u00eancias em comunica\u00e7\u00e3o institucional e cria\u00e7\u00e3o de conte\u00fado. Possui foco em imagem institucional, produ\u00e7\u00e3o gr\u00e1fica e edi\u00e7\u00e3o de conte\u00fado editorial, e comunica\u00e7\u00e3o de \u00f3rg\u00e3os p\u00fablicos. Presta consultoria para grupos de artistas independentes, jovens empreendedores e institui\u00e7\u00f5es ligadas \u00e0s \u00e1reas de Cultura, Ci\u00eancia e Tecnologia.<\/p>\n<p dir=\"ltr\">Servi\u00e7o<\/p>\n<p dir=\"ltr\">Exposi\u00e7\u00e3o \u201cVitrine\u201d de Yuri Leonardo<\/p>\n<p dir=\"ltr\">Dia 17\/07 \u00e0s 18h<\/p>\n<p dir=\"ltr\">No site do Cineteatro S\u00e3o Luiz: <a href=\"https:\/\/www.cineteatrosaoluiz.com.br\/exposicoes\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.cineteatrosaoluiz.com.br\/exposicoes&amp;source=gmail&amp;ust=1594994462396000&amp;usg=AFQjCNG4k8BxqZ_RbeeLVdJ1cDZAfWbBLw\">https:\/\/www.cineteatrosaoluiz.com.br\/exposicoes<\/a><\/p>\n<p><span id=\"m_8541182542992474426gmail-docs-internal-guid-070a7a4e-7fff-a092-105b-64d535d2e353\"><br \/>\nFotos: <a href=\"https:\/\/drive.google.com\/drive\/folders\/13kcCTenbaqIDEAZuvDwYWEzEoqqDF-gv?usp=sharing\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/drive.google.com\/drive\/folders\/13kcCTenbaqIDEAZuvDwYWEzEoqqDF-gv?usp%3Dsharing&amp;source=gmail&amp;ust=1594994462396000&amp;usg=AFQjCNEMdg2b4LTsJwqseljiP9CJKUPqTQ\">https:\/\/drive.google.com\/drive\/folders\/13kcCTenbaqIDEAZuvDwYWEzEoqqDF-gv?usp=sharing<\/a> \u00a0\u00a0<\/span>\u00a0\u00a0<span style=\"color: #888888\"><b><br \/>\n<\/b><\/span><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hi\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Vitrine&#8221; \u00e9 uma sele\u00e7\u00e3o da produ\u00e7\u00e3o gr\u00e1fica das atra\u00e7\u00f5es do Cineteatro S\u00e3o Luiz elaborada pelo designer cearense Yuri Leonardo no per\u00edodo de 2017 a 2019. As pe\u00e7as tiveram veicula\u00e7\u00e3o nas m\u00eddias digitais, mas tamb\u00e9m na vitrine f\u00edsica do S\u00e3o Luiz, localizada no n\u00famero 500 da Rua Major Facundo. A exposi\u00e7\u00e3o estreia nesta sexta-feira (17), \u00e0s [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12106","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exposi\u00e7\u00e3o \u201cVitrine\u201d do designer Yuri Leonardo estreia nesta sexta (17)  na programa\u00e7\u00e3o online do Cineteatro S\u00e3o Luiz - Secult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ww16.ce.gov.br\/secult\/2020\/07\/16\/exposicao-vitrine-do-designer-yuri-leonardo-estreia-nesta-sexta-17-na-programacao-online-do-cineteatro-sao-luiz\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exposi\u00e7\u00e3o \u201cVitrine\u201d do designer Yuri Leonardo estreia nesta sexta (17)  na programa\u00e7\u00e3o online do Cineteatro S\u00e3o Luiz - Secult\" \/>\n<meta property=\"og:description\" content=\"&#8220;Vitrine&#8221; \u00e9 uma sele\u00e7\u00e3o da produ\u00e7\u00e3o gr\u00e1fica das atra\u00e7\u00f5es do Cineteatro S\u00e3o Luiz elaborada pelo designer cearense Yuri Leonardo no per\u00edodo de 2017 a 2019. As pe\u00e7as tiveram veicula\u00e7\u00e3o nas m\u00eddias digitais, mas tamb\u00e9m na vitrine f\u00edsica do S\u00e3o Luiz, localizada no n\u00famero 500 da Rua Major Facundo. 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