{"id":481,"date":"2017-11-14T00:00:00","date_gmt":"2017-11-14T03:00:00","guid":{"rendered":"http:\/\/www.setur.ce.gov.br\/2017\/11\/14\/reuniao-na-embaixada-brasileira-em-paris-traca-estrategias-para-promover-ceara-na-franca\/"},"modified":"2017-11-14T00:00:00","modified_gmt":"2017-11-14T03:00:00","slug":"reuniao-na-embaixada-brasileira-em-paris-traca-estrategias-para-promover-ceara-na-franca","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/setur\/2017\/11\/14\/reuniao-na-embaixada-brasileira-em-paris-traca-estrategias-para-promover-ceara-na-franca\/","title":{"rendered":"Reuni\u00e3o na embaixada brasileira em Paris tra\u00e7a estrat\u00e9gias para promover Cear\u00e1 na Fran\u00e7a"},"content":{"rendered":"<p><strong>Secret\u00e1rio Arialdo Pinho se reuniu com o presidente da Embratur e o embaixador do Brasil em Paris para definir plano de atra\u00e7\u00e3o de turistas franceses ao Cear\u00e1<\/strong><\/p>\n<p>Com o objetivo de tra\u00e7ar estrat\u00e9gias de promo\u00e7\u00e3o do Cear\u00e1 na Fran\u00e7a e de impulsionar a divulga\u00e7\u00e3o dos novos voos diretos da Air France e KLM, o secret\u00e1rio do Turismo do Cear\u00e1, Arialdo Pinho, se reuniu na manh\u00e3 desta ter\u00e7a-feira (14) com Paulo Campos, embaixador do Brasil em Paris, Caio Renault, conselheiro da Embaixada Brasileira na Fran\u00e7a, e Vinicius Lummertz, presidente do Instituto Brasileiro de Turismo (Embratur).<\/p>\n<p>Entre as a\u00e7\u00f5es definidas no plano de trabalho, o aumento dos investimentos em publicidade e promo\u00e7\u00e3o do destino na Fran\u00e7a. \u201cAl\u00e9m da publicidade em si, que precisa ser refor\u00e7ada porque agora temos voos diretos de Paris e Amsterd\u00e3, vamos participar de mais feiras do setor, al\u00e9m de captar mais eventos para p\u00fablicos espec\u00edficos\u201d, destaca o secret\u00e1rio Arialdo Pinho.<\/p>\n<p>Ele explica que outra estrat\u00e9gia \u00e9 apostar nos roteiros regionais por meio de avi\u00f5es menores. \u201cTemos pelo menos umas 10 praias excelentes para trabalhar com esse p\u00fablico europeu. Para isso, queremos continuar investindo em estradas, estrutura e acesso \u00e0 internet nesses destinos. Os aeroportos de Jericoacoara e Aracati s\u00e3o fundamentais nesse processo tamb\u00e9m\u201d, complementa o secret\u00e1rio.<\/p>\n<p>Para Paulo Campos, embaixador do Brasil em Paris, \u00e9 fundamental o investimento nessas rotas feitas com avi\u00f5es menores em aeroportos regionais. Ele refor\u00e7ou tamb\u00e9m a necessidade de investimento em roteiros espec\u00edficos, como a Rota das Emo\u00e7\u00f5es, a Rota das Fal\u00e9sias e roteiros gastron\u00f4micos. Foi sugerido tamb\u00e9m a produ\u00e7\u00e3o de um portf\u00f3lio do Cear\u00e1 destinado a poss\u00edveis investidores europeus.<\/p>\n<p>De acordo com Vinicius Lummertz, a Fran\u00e7a lidera a lista dos pa\u00edses europeus que mais visitam o Brasil conforme o Anu\u00e1rio Estat\u00edstico do Minist\u00e9rio do Turismo. \u201cEsse hub de Fortaleza ser\u00e1 uma boa oportunidade para n\u00f3s, da Embratur, trabalharmos a diversidade na promo\u00e7\u00e3o dos produtos e dos destinos tur\u00edsticos brasileiros\u201d, comemora o presidente da Embratur.<\/p>\n<p>Com o hub, o Aeroporto Internacional Pinto Martins passar\u00e1 a receber 50 voos di\u00e1rios da GOL, sendo 29 voos di\u00e1rios que j\u00e1 est\u00e3o em opera\u00e7\u00e3o e 21 novos voos di\u00e1rios. Al\u00e9m dos voos dom\u00e9sticos, o centro de conex\u00f5es oferecer\u00e1 a partir de maio cinco voos do Grupo Air France-KLM por semana. Tr\u00eas destas viagens ter\u00e3o como destino Amsterd\u00e3, operados pela KLM, e dois \u00e0 cidade de Paris, operados pela Joon, nova empresa da Air France.\u00a0 <\/p>\n<p>Agenda<br \/>Nesta quarta-feira (15), o secret\u00e1rio Arialdo Pinho cumprir\u00e1 uma extensa agenda com a imprensa francesa e tamb\u00e9m ir\u00e1 se reunir com Christian Mantei, diretor-geral da ATOUT FRANCE, ag\u00eancia de desenvolvimento tur\u00edstico da Fran\u00e7a, para trocar experi\u00eancias sobre o modelo de capta\u00e7\u00e3o de turistas que os franceses desenvolvem. Tamb\u00e9m participar\u00e1 de um workshop sobre o Cear\u00e1 com operadores e empres\u00e1rios convidados.<\/p>\n<p>&#8212; <br \/><strong>Yanna Guimar\u00e3es<\/strong><br \/>Assessora de Comunica\u00e7\u00e3o da Secretaria do Turismo do Cear\u00e1 (Setur)<br \/>(85) 3195.0211 \/ 98956.0331<br \/>www.setur.ce.gov.br<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secret\u00e1rio Arialdo Pinho se reuniu com o presidente da Embratur e o embaixador do Brasil em Paris para definir plano de atra\u00e7\u00e3o de turistas franceses ao Cear\u00e1 Com o objetivo de tra\u00e7ar estrat\u00e9gias de promo\u00e7\u00e3o do Cear\u00e1 na Fran\u00e7a e de impulsionar a divulga\u00e7\u00e3o dos novos voos diretos da Air France e KLM, o secret\u00e1rio [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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