{"id":5938,"date":"2025-05-26T11:02:14","date_gmt":"2025-05-26T14:02:14","guid":{"rendered":"http:\/\/ww16.ce.gov.br\/setur\/?p=5938"},"modified":"2025-05-26T11:02:14","modified_gmt":"2025-05-26T14:02:14","slug":"imex-frankfurt-2025-ceara-reforca-protagonismo-no-turismo-de-negocios-internacional","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/setur\/2025\/05\/26\/imex-frankfurt-2025-ceara-reforca-protagonismo-no-turismo-de-negocios-internacional\/","title":{"rendered":"IMEX Frankfurt 2025: Cear\u00e1 refor\u00e7a protagonismo no turismo de neg\u00f3cios internacional"},"content":{"rendered":"

\"\"<\/a>O Cear\u00e1 foi um dos destaques da participa\u00e7\u00e3o brasileira na IMEX Frankfurt 2025, uma das principais feiras comerciais da ind\u00fastria global de reuni\u00f5es, eventos e viagens de incentivo (MICE \u2013 Meetings, Incentives, Conferences and Exhibitions), que aconteceu entre os dias 20 e 22 de maio, na Alemanha. A presen\u00e7a do estado se d\u00e1 por meio da parceria entre a Embratur e o Sebrae Nacional, que representam o Brasil no evento ao lado de destinos estrat\u00e9gicos, como o Cear\u00e1, que t\u00eam se consolidado como refer\u00eancia na realiza\u00e7\u00e3o de eventos nacionais e internacionais.<\/p>\n

A IMEX Frankfurt \u00e9 reconhecida como uma vitrine mundial para o setor de turismo de neg\u00f3cios, reunindo os principais fornecedores, compradores e tomadores de decis\u00e3o de diversas partes do mundo. Para o Cear\u00e1, trata-se de uma oportunidade estrat\u00e9gica de posicionar o estado como destino ideal para sediar eventos t\u00e9cnico-cient\u00edficos, culturais e esportivos, aproveitando toda a sua infraestrutura moderna, conectividade a\u00e9rea, rede hoteleira de alto padr\u00e3o e belezas naturais que encantam turistas e organizadores.<\/p>\n

Durante o evento, a Embratur apresentar\u00e1 o novo m\u00f3dulo MICE do programa Brasil Travel Specialist (BTS), plataforma online de capacita\u00e7\u00e3o voltada ao trade internacional. O objetivo \u00e9 qualificar operadores e agentes de viagens estrangeiros sobre os destinos e produtos tur\u00edsticos brasileiros voltados ao segmento de eventos e neg\u00f3cios, ampliando a visibilidade e a comercializa\u00e7\u00e3o de destinos como o Cear\u00e1.<\/p>\n

\"\"<\/a>O Brasil ocupa atualmente a 3\u00aa posi\u00e7\u00e3o entre os destinos das Am\u00e9ricas e o 20\u00ba lugar no ranking mundial da ICCA (International Congress and Convention Association), sendo o \u00fanico pa\u00eds da Am\u00e9rica Latina entre os Top 20 globais. O Cear\u00e1, com sua crescente participa\u00e7\u00e3o em eventos de grande porte e a\u00e7\u00f5es voltadas \u00e0 sustentabilidade, fortalece sua presen\u00e7a nesse cen\u00e1rio competitivo. Iniciativas sustent\u00e1veis, aliadas ao potencial log\u00edstico e tur\u00edstico, tornam o estado ainda mais atrativo para investidores e organizadores internacionais.<\/p>\n

Com sua participa\u00e7\u00e3o na IMEX Frankfurt 2025, o Cear\u00e1 d\u00e1 mais um passo na consolida\u00e7\u00e3o de sua imagem como destino global para o turismo de neg\u00f3cios, refor\u00e7ando o compromisso com a inova\u00e7\u00e3o, sustentabilidade e excel\u00eancia na realiza\u00e7\u00e3o de eventos.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Cear\u00e1 foi um dos destaques da participa\u00e7\u00e3o brasileira na IMEX Frankfurt 2025, uma das principais feiras comerciais da ind\u00fastria global de reuni\u00f5es, eventos e viagens de incentivo (MICE \u2013 Meetings, Incentives, Conferences and Exhibitions), que aconteceu entre os dias 20 e 22 de maio, na Alemanha. A presen\u00e7a do estado se d\u00e1 por meio […]<\/p>\n","protected":false},"author":731,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,57],"tags":[],"class_list":["post-5938","post","type-post","status-publish","format-standard","hentry","category-destaques","category-noticias"],"acf":[],"yoast_head":"\nIMEX Frankfurt 2025: Cear\u00e1 refor\u00e7a protagonismo no turismo de neg\u00f3cios internacional - SETUR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ww16.ce.gov.br\/setur\/2025\/05\/26\/imex-frankfurt-2025-ceara-reforca-protagonismo-no-turismo-de-negocios-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMEX Frankfurt 2025: Cear\u00e1 refor\u00e7a protagonismo no turismo de neg\u00f3cios internacional - SETUR\" \/>\n<meta property=\"og:description\" content=\"O Cear\u00e1 foi um dos destaques da participa\u00e7\u00e3o brasileira na IMEX Frankfurt 2025, uma das principais feiras comerciais da ind\u00fastria global de reuni\u00f5es, eventos e viagens de incentivo (MICE \u2013 Meetings, Incentives, Conferences and Exhibitions), que aconteceu entre os dias 20 e 22 de maio, na Alemanha. 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