{"id":2999,"date":"2014-07-22T13:57:25","date_gmt":"2014-07-22T16:57:25","guid":{"rendered":"http:\/\/www.stds.ce.gov.br\/2014\/07\/22\/capacitacao-35\/"},"modified":"2014-07-22T13:57:25","modified_gmt":"2014-07-22T16:57:25","slug":"capacitacao-35","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/sps\/2014\/07\/22\/capacitacao-35\/","title":{"rendered":"STDS promove oficinas de capacita\u00e7\u00e3o gratuitas"},"content":{"rendered":"

S\u00e3o quatro capacita\u00e7\u00f5es entre os dias 23 e 30 de julho. As vagas s\u00e3o limitadas.<\/p>\n

<\/em><\/p>\n

A Secretaria do Trabalho e Desenvolvimento Social (STDS), atrav\u00e9s da Central F\u00e1cil, oferece oportunidade de capacita\u00e7\u00e3o atrav\u00e9s de\u00a0palestras e oficinas gerenciais gratuitas que ocorrem entre os dias 23 e 30 de julho. S\u00e3o oferecidas duas palestras (marketing de relacionamento e excel\u00eancia no atendimento) e duas oficinas (plano de marketing e agente em com\u00e9rcio exterior), com 40 vagas dispon\u00edveis para cada uma das capacita\u00e7\u00f5es. Veja a programa\u00e7\u00e3o abaixo.<\/p>\n

<\/em><\/span><\/span><\/span><\/p>\n

Central F\u00e1cil<\/p>\n

<\/strong><\/span><\/span><\/span><\/span><\/p>\n

A Central F\u00e1cil \u00e9 um projeto do Governo do Estado, por meio da Secretaria do Trabalho e Desenvolvimento Social <\/span>(<\/span>STDS<\/span>)<\/span>, reunindo em um s\u00f3 local todas as institui\u00e7\u00f5es necess\u00e1rias para a legaliza\u00e7\u00e3o de novos empreendimentos, o que diminui consideravelmente os dias \u00fateis do processo, reduzindo tamb\u00e9m os custos para o empreendedor.<\/p>\n

<\/span> <\/span><\/span><\/p>\n

Programa\u00e7\u00e3o<\/strong><\/span><\/span><\/span><\/p>\n

23 de julho \u2013 14h \u00e0s 17h \u2013 Oficina de Plano de Marketing<\/strong><\/span><\/span><\/p>\n

Conte\u00fado program\u00e1tico: posicionamento de marketing; defini\u00e7\u00e3o do produto; panorama da concorr\u00eancia; posicionamento de mercado; estrat\u00e9gias de marketing; mix de marketing (produto, pre\u00e7o, ponto e promo\u00e7\u00e3o)<\/p>\n

<\/span><\/span><\/p>\n

24 de julho \u2013 14h \u00e0s 16h \u2013 Palestra de Marketing de Relacionamento<\/strong><\/span><\/span><\/p>\n

Conte\u00fado program\u00e1tico: estrat\u00e9gias para fideliza\u00e7\u00e3o de clientes; marketing de relacionamento para micro e pequena empresa, administra\u00e7\u00e3o do relacionamento com os clientes; estrat\u00e9gias para aumento de vendas.<\/p>\n

<\/span><\/span><\/p>\n

29 e 30 de julho \u2013 8h \u00e0s 17h \u2013 Oficina de treinamento dos Correios \u2013 Com\u00e9rcio Exterior<\/strong><\/span><\/span><\/p>\n

Conte\u00fado program\u00e1tico: mapeamento das expectativas e contrato de conviv\u00eancia; panorama do com\u00e9rcio exterior brasileiro; a\u00e7\u00f5es de difus\u00e3o da cultura exportadora; conceitos b\u00e1sicos de com\u00e9rcio exterior, internacionaliza\u00e7\u00e3o da empresa; promo\u00e7\u00e3o \u00e0 exporta\u00e7\u00e3o e ferramentas de apoio ao exportador; negocia\u00e7\u00f5es internacionais; financiamento para exporta\u00e7\u00e3o; forma\u00e7\u00e3o de pre\u00e7o; plano de internacionaliza\u00e7\u00e3o; SISCOMEX; regimes de exporta\u00e7\u00e3o; negocia\u00e7\u00e3o com o importador; comercializa\u00e7\u00e3o e tratamento; administrativo (fase comercial); despacho aduaneiro; documenta\u00e7\u00e3o de exporta\u00e7\u00e3o (fase aduaneira); modalidade de pagamentos; principais documentos utilizados na exporta\u00e7\u00e3o, associativismo.<\/p>\n

<\/span><\/span><\/p>\n

31 de julho \u2013 14h \u00e0s 16h \u2013 Palestra de Excel\u00eancia no Atendimento<\/strong><\/span><\/span><\/p>\n

Conte\u00fado program\u00e1tico: conceito de tratamento e atendimento no trabalho; como lidar com clientes internos e externos; como fidelizar clientes cristalizando resultados; todos os tipos de clientes e como lidar com eles.<\/p>\n

<\/span><\/span><\/p>\n

Informa\u00e7\u00f5es e inscri\u00e7\u00f5es<\/span><\/span><\/span><\/strong><\/p>\n

\u00a0<\/p>\n

Rua Pedro Borges, 20 – T\u00e9rreo – Centro – Fortaleza<\/span><\/span><\/p>\n

\u00a0<\/p>\n

Telefone: 3101.2748 \/ 3131.6654<\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Assessoria de Comunica\u00e7\u00e3o Social<\/strong><\/span><\/span><\/span><\/p>\n

Secretaria do Trabalho e Desenvolvimento Social – STDS<\/strong><\/span><\/span><\/span><\/p>\n

Jornalista Respons\u00e1vel: Carlos Eug\u00eanio Saraiva Nogueira<\/span><\/span><\/span><\/p>\n

Fone: 3101.2099 \/ 2089<\/span><\/span><\/span><\/p>\n

Cel: 8878.8510 \/ 9987.0400<\/span><\/span><\/span><\/p>\n

E-mails: <\/span><\/span><\/span>imprensa@stds.ce.gov.br<\/span><\/span><\/a><\/span><\/span><\/span><\/p>\n

Twitter: <\/span><\/span><\/span><\/span>https:\/\/twitter.com\/stdsonlin<\/a>e<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o quatro capacita\u00e7\u00f5es entre os dias 23 e 30 de julho. As vagas s\u00e3o limitadas. A Secretaria do Trabalho e Desenvolvimento Social (STDS), atrav\u00e9s da Central F\u00e1cil, oferece oportunidade de capacita\u00e7\u00e3o atrav\u00e9s de\u00a0palestras e oficinas gerenciais gratuitas que ocorrem entre os dias 23 e 30 de julho. S\u00e3o oferecidas duas palestras (marketing de relacionamento e […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[165],"tags":[],"class_list":["post-2999","post","type-post","status-publish","format-standard","hentry","category-noticias"],"acf":[],"yoast_head":"\nSTDS promove oficinas de capacita\u00e7\u00e3o gratuitas - Secretaria da Prote\u00e7\u00e3o Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ce.gov.br\/sps\/2014\/07\/22\/capacitacao-35\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STDS promove oficinas de capacita\u00e7\u00e3o gratuitas - Secretaria da Prote\u00e7\u00e3o Social\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o quatro capacita\u00e7\u00f5es entre os dias 23 e 30 de julho. 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