{"id":78325,"date":"2021-02-26T12:28:24","date_gmt":"2021-02-26T15:28:24","guid":{"rendered":"http:\/\/www.ce.gov.br\/sps\/?p=78325"},"modified":"2021-03-10T17:13:19","modified_gmt":"2021-03-10T20:13:19","slug":"internet-e-artesanato-novos-horizontes-para-a-geracao-de-renda-no-ceara","status":"publish","type":"post","link":"https:\/\/www.ce.gov.br\/sps\/2021\/02\/26\/internet-e-artesanato-novos-horizontes-para-a-geracao-de-renda-no-ceara\/","title":{"rendered":"Internet e artesanato: novos horizontes para a gera\u00e7\u00e3o de renda no Cear\u00e1"},"content":{"rendered":"

\"\"Praticidade, comodidade e economia s\u00e3o alguns dos benef\u00edcios que as compras virtuais oferecem para os consumidores. Devido ao enfrentamento \u00e0 pandemia no ano de 2020, o deslocamento para as lojas f\u00edsicas ficou ainda mais limitado, alavancando ainda mais o poder da internet para realizar vendas. Com o artesanato, n\u00e3o \u00e9 diferente. O Governo do Cear\u00e1, atrav\u00e9s da Central de Artesanato do Cear\u00e1 (CeArt) inaugurou, em junho do ano passado, uma loja virtual do artesanato cearense, que divulga e envia para todo o Brasil a beleza do nosso feito \u00e0 m\u00e3o. Al\u00e9m dos sites, as redes sociais comp\u00f5em a for\u00e7a potente que transforma positivamente as rela\u00e7\u00f5es de mercado e as vidas dos artes\u00e3os cearenses.<\/p>\n

 <\/p>\n

Tanto o equipamento da Secretaria da Prote\u00e7\u00e3o Social, Justi\u00e7a, Cidadania, Mulheres e Direitos Humanos (SPS) quanto os pr\u00f3prios artes\u00e3os constroem, com a internet, novos horizontes de gera\u00e7\u00e3o de renda, como destaca a titular da SPS, Socorro Fran\u00e7a: \u201cNosso objetivo com o fortalecimento da presen\u00e7a virtual \u00e9 levar o nosso artesanato para todo o Brasil. Colaborando com a amplia\u00e7\u00e3o do alcance dos trabalhos artesanais, conseguimos atender tamb\u00e9m os clientes com a praticidade das novas possibilidades de compra\u201d.<\/p>\n

 <\/p>\n

\"\"

Nil Morais e o trabalho em madeira<\/p><\/div>\n

Produzindo esculturas em madeira h\u00e1 oito anos, Nil Morais decidiu publicar as pe\u00e7as na internet quando percebeu que aquilo que era hobby se tornaria o seu trabalho. Com recebimento de pedidos no WhatsApp e divulga\u00e7\u00e3o no Instagram, o artes\u00e3o mant\u00e9m uma rotina organizada que tem trazido bons resultados. \u201cFa\u00e7o sozinho a minha divulga\u00e7\u00e3o, cuidando do atendimento aos clientes, da fotografia e da publica\u00e7\u00e3o de posts. Diariamente, mantenho a disciplina de me dedicar \u00e0s redes sociais porque hoje elas geram atualmente 90% do meu total de vendas\u201d, destaca.<\/p>\n

 <\/p>\n

Com o trabalho em croch\u00ea, Vaneide Bandeira tamb\u00e9m vive do artesanato e aposta na internet para chegar cada vez mais longe. \u201cIniciei nas redes sociais h\u00e1 pouco mais de um ano porque entendo que elas ampliam o nosso p\u00fablico, j\u00e1 que s\u00e3o parte da vida de pessoas de todas as idades, que podem se tornar clientes. Conto com a ajuda da minha filha para administrar as minhas redes e estou estudando para obter um p\u00fablico maior e com mais qualidade no que divulgo\u201d. O pr\u00f3ximo passo, segundo Vaneide, \u00e9 investir ainda mais nas vendas virtuais com a cria\u00e7\u00e3o de um site pr\u00f3prio.<\/p>\n

 <\/p>\n

\"\"

Vaneide Bandeira e suas pe\u00e7as em croch\u00ea<\/p><\/div>\n

Essa etapa j\u00e1 \u00e9 realidade na Associa\u00e7\u00e3o Carqueijo, que \u00e9 refer\u00eancia no Cear\u00e1 com o trabalho em tecelagem em Mucambo. Com comunica\u00e7\u00e3o forte nas redes sociais e envios para todo o pa\u00eds pelo site da associa\u00e7\u00e3o, a Carqueijo gera cerca de 60% das vendas pela internet: \u201cSempre acreditei no potencial do e-commerce para levar o nosso artesanato a novos locais e consumidores, por isso, trabalhamos com vendas virtuais desde o ano de 2012, quando as redes sociais ainda estavam se fortalecendo. No in\u00edcio, divulgamos nosso site na imprensa, nas r\u00e1dios e sempre buscamos meios de nos atualizar e aprimorar nossos servi\u00e7os para nos aproximar de nossos consumidores no meio virtual\u201d, conta Gilmar Martins, presidente da Carqueijo.<\/p>\n

 <\/p>\n

Com pe\u00e7as na loja virtual da CeArt, Vaneide conta sobre o impacto do apoio da Central na divulga\u00e7\u00e3o e nas vendas do seu trabalho: \u201cO apoio da CeArt \u00e9 imprescind\u00edvel! Com um nome de peso no mercado e na cultura do Cear\u00e1, n\u00f3s artes\u00e3os fazemos parte de um projeto de prest\u00edgio e reconhecimento tendo nossos produtos divulgados nas redes sociais\u201d, afirma.<\/p>\n

 <\/p>\n

\u201cTrabalhamos para ampliar cada vez mais as oportunidades dadas aos nossos artes\u00e3os no meio virtual. De 2020 para 2021, ampliamos nossos envios do Cear\u00e1 para o Brasil, e planejamos, em breve, expandir as vendas do leg\u00edtimo artesanato a n\u00edvel mundial\u201d, destaca a coordenadora da CeArt, Patricia Liebmann.<\/p>\n

 <\/p>\n

Servi\u00e7o<\/b><\/p>\n

CeArt
\n<\/b>Instagram: @ceartceara
\n<\/span>Site: <\/span>www.lojaceart.online<\/span>
\n<\/span>
\n<\/span><\/a><\/p>\n

Nil Morais
\n<\/b>Instagram: @morais.nil \/ @ateliecompadres\u00a0<\/span><\/p>\n

 <\/p>\n

Vaneide Bandeira
\n<\/b>Instagram: @atelie.vaneide<\/span><\/p>\n

 <\/p>\n

Carqueijo Artesanato
\n<\/b>Instagram: @carqueijo_artesanato
\n<\/span>Site: www.carqueijoartesanato.com.br<\/span>\u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Praticidade, comodidade e economia s\u00e3o alguns dos benef\u00edcios que as compras virtuais oferecem para os consumidores. Devido ao enfrentamento \u00e0 pandemia no ano de 2020, o deslocamento para as lojas f\u00edsicas ficou ainda mais limitado, alavancando ainda mais o poder da internet para realizar vendas. Com o artesanato, n\u00e3o \u00e9 diferente. O Governo do Cear\u00e1, […]<\/p>\n","protected":false},"author":12,"featured_media":78332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[162,319],"tags":[],"class_list":["post-78325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artesanato","category-protecao-social"],"acf":[],"yoast_head":"\nInternet e artesanato: novos horizontes para a gera\u00e7\u00e3o de renda no Cear\u00e1 - Secretaria da Prote\u00e7\u00e3o Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ce.gov.br\/sps\/2021\/02\/26\/internet-e-artesanato-novos-horizontes-para-a-geracao-de-renda-no-ceara\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet e artesanato: novos horizontes para a gera\u00e7\u00e3o de renda no Cear\u00e1 - Secretaria da Prote\u00e7\u00e3o Social\" \/>\n<meta property=\"og:description\" content=\"Praticidade, comodidade e economia s\u00e3o alguns dos benef\u00edcios que as compras virtuais oferecem para os consumidores. Devido ao enfrentamento \u00e0 pandemia no ano de 2020, o deslocamento para as lojas f\u00edsicas ficou ainda mais limitado, alavancando ainda mais o poder da internet para realizar vendas. Com o artesanato, n\u00e3o \u00e9 diferente. 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